Service 03
E-commerce storefronts built for speed and the people who run them.
Storefronts built for conversion, page speed, and the people who run them.
Platforms
Web
Performance
Core Web Vitals budget in CI
Content
Self-serve CMS for marketing
Ownership
Your storefront, your CMS
Overview
What is E-commerce Development?
E-commerce development is building a storefront where the catalogue, checkout and content are separate concerns, so a fast page and an easy campaign aren't in tension with each other.
Every build is measured against Core Web Vitals on a mid-range phone, not a developer laptop, and against the checkout funnel rather than the homepage.
Right fit if
- You've outgrown a template theme
- Your conversion rate is held back by load time
- Marketing needs to ship campaigns without a developer
Not the right fit if
- You need a store live this week with no customisation
- Your catalogue is a handful of products with no growth plan
What we build
What we actually build.
Concrete examples of what E-commerce Development looks like in practice — the kind of thing a client asks for on a first call.
Headless storefront
Catalogue, checkout and content run as separate systems, so a campaign doesn't need a deploy.
E.G. a seasonal landing page shipped by marketing alone
Performance rebuild
We rebuild a slow storefront against a Core Web Vitals budget enforced in CI, not checked after launch.
E.G. a product page that loads fast on a throttled phone
Search and merchandising
Search, filtering and merchandising rules tuned to how customers actually shop your catalogue.
E.G. filters that narrow by fit, not just category
How we build it
Built to be trusted. Not just demoed.
A demo takes an afternoon. Something your team relies on takes engineering — this is what that looks like in practice.
Core Web Vitals enforced in CI
A pull request that regresses load time fails the build, not the launch review.
Marketing edits without a developer
Campaigns and content live in a CMS your team can edit directly.
The funnel is the metric
We track the checkout funnel end to end, not just homepage traffic.
Storefront
Next.js · Shopify
Content
Sanity
Payments
Stripe
Search
Algolia
Related work
Shipped, not slideware.
Real projects, described by the system we built and the result it delivered.
A storefront rebuilt around page speed
A headless storefront where the marketing team can ship a campaign without a developer.
Read the case studyProcess
How a project runs.
The same six steps as every project, with the deliverables above coming out of Build and Test.
01 / You bring
02 / We build
01
Discover
Scope + estimate02
Design
Prototype03
Build
Sprint demos04
Test
QA + security05
Launch
Live app06
Grow
Next release↺ Then the next release
03 / You get
FAQ
Straight answers.
Do you build on Shopify or a custom catalogue?
Either. We build a headless storefront on Shopify when that fits, or a custom catalogue when it doesn't — the front end is the same either way.
Will my marketing team be able to edit content?
Yes. Content and campaigns live in a CMS your team can edit directly, without a developer or a deploy.
How do you measure page speed?
Against Core Web Vitals, measured on a throttled mid-range phone, with a budget enforced in CI on every pull request.
Talk to us
Have a problem worth building?
Send us the rough version. We reply within one business day.
Start a project →