Service 06
Design and branding built to be implemented, not admired.
Identity, interface, and design systems built to be implemented, not admired.
Platforms
Web · product UI
Accessibility
WCAG 2.2 AA review
Delivery
Tokens and components in your repo
Ownership
Your Figma library, your design tokens
Overview
What is Design & Branding?
Design and branding, from us, means work that lands as tokens, components and states your engineers can use directly — not a set of static screens that need reinterpreting into code.
For brand work we produce the small set of assets a team actually uses: a wordmark, a type scale, a palette with contrast checked, and rules for when to break them.
Right fit if
- You have a working product and no visual identity
- Your UI has drifted into inconsistency across screens
- You want design that ships as code, not a handoff document
Not the right fit if
- You need a full brand campaign with paid media
- There's no engineering team to implement what we design
What we build
What we actually build.
Concrete examples of what Design & Branding looks like in practice — the kind of thing a client asks for on a first call.
Design system
Tokens and components mapped to code, covering the loading, empty and error states that decide whether a product feels finished.
E.G. a button component with every state defined once
Brand identity
A wordmark, type scale and palette with contrast checked, plus rules for when to break them.
E.G. a startup's first identity, ready before launch
Accessibility review
A review against WCAG 2.2 AA with specific fixes, not just a list of violations.
E.G. contrast and focus-state fixes across a product's core flows
How we build it
Built to be trusted. Not just demoed.
A demo takes an afternoon. Something your team relies on takes engineering — this is what that looks like in practice.
Design system as code
Tokens and components ship into your codebase, not just a Figma file.
Loading, empty and error, not just happy path
The screens that decide whether a product feels finished are part of the brief from the start.
Checked against WCAG 2.2 AA
Contrast and accessibility are verified, not assumed, before the system ships.
Design
Figma
Implementation
Tailwind CSS · Storybook
Motion
Framer Motion
Related work
Shipped, not slideware.
Real projects, described by the system we built and the result it delivered.
A storefront rebuilt around page speed
A headless storefront where the marketing team can ship a campaign without a developer.
Read the case studyProcess
How a project runs.
The same six steps as every project, with the deliverables above coming out of Build and Test.
01 / You bring
02 / We build
01
Discover
Scope + estimate02
Design
Prototype03
Build
Sprint demos04
Test
QA + security05
Launch
Live app06
Grow
Next release↺ Then the next release
03 / You get
FAQ
Straight answers.
Do you design the brand, the product, or both?
Both, usually. We work in the same repository as our engineers, so identity and product design stay consistent by construction.
What do we actually receive?
A Figma library your team can maintain, plus tokens and components already wired into your codebase.
Do you check accessibility?
Yes. Every design system goes through an accessibility review against WCAG 2.2 AA before it ships.
Talk to us
Have a problem worth building?
Send us the rough version. We reply within one business day.
Start a project →